A decade ago, Simon Sinek started a movement with this book and his TED talk - which had over 56 million views - which explored the core of all successful movements: WHY.
Table of content: 😄 Who must read this book? 🧐 The book in one sentence ✏️ Best Quotes
😄 Who must read this book?
- Understand the importance of defining the 'WHY'
- How do outstanding companies distinguish themselves from other
- Why everyone should set their 'WHY' before taking any initiatives
🧐 The book in one sentence
Everyone should define their 'WHY' (what is the purpose of doing it?) because knowing the 'WHY' will help you to keep motivated even during hard times.
✏️Best Quotes
‘Fear, real or perceived, is arguably the most powerful manipulation of the lot.’
‘If anyone has ever sold you anything with a warning to fear the consequences if you don’t buy it, they are using a proverbial gun to your head to help you see the ‘value’ of choosing them over their competitor.’
‘People don’t buy WHAT you do, they buy WHY you do it.’
‘No matter where we go, we trust those with whom we can perceive common values or beliefs.’
‘Leaders win hearts before minds.’
‘Everything you say and everything you do has to prove what you believe.’
‘A WHY is just belief.’
‘The role of a leader is to create an environment in which great ideas can happen.’
‘Growing up with somebody and having a common life experience increases the likelihood of a share common worldview.’
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